Ever wondered what lies behind the glitz and glamor of a fashion show? If you watch fashion shows on TV, no doubt the grandeur and style of the whole event would have impressed you. If you were lucky enough to watch the action live, the atmosphere can be overwhelming. If putting together a fashion show looks easy then, it is all thanks to a hardworking, 24-hour event management team that is usually the brains and hands behind such a glamorous do.
Before the concept for a fashion show can be decided upon, the designer has to decide on the kind of collection he wants and then create an initial portfolio. Designers get inspired by anything and most of them weave the designs and patterns in their clothes around a single theme; for example, symmetric patterns with earth colors for an autumn collection. Whether the collection featured is going to be Ready to Wear or Haute Couture also needs to be finalized. Once the collection is ready, the next decision to make is where to feature the collection and when. Cities such as Paris, Milan and London have been called the world’s fashion hotspots for many years. Most designers have their favorite places, depending where the bulk of their clientele comes from. Once the city is decided upon, setting up the stage and ramp for the event comes next. Location is of utmost importance- halls or stadiums which offer the latest in lighting and other facilities give creators the freedom to plan a great theme. For instance, chandeliers and other fancy lighting can help jazz up a room immensely.
The theme often sets the tone for the collection and for the evening as well. What’s a fashion show without music? The genre of music played can help bring out the best in the collection and set the tone for the evening. Those who can afford it even hire live singers or DJ’s. Needless to say, the music changes with the mood of the collection and also for the intended clientele. Deciding on the models is next. Of late, a lot of designers venture to create fashion for ‘real women’, and so models who aren’t exactly a size zero are quite common. Make up artists and hair stylists work tirelessly to create a new look or hairdo to match the clothes and style quotient. The guest list is important too. After all, no designer wants to miss out on inviting his best clients to his show. That’s where the paparazzi and the media come in too. After all, more the media coverage, the better the exposure the designer and his collection gets. The front row is where you are most likely to see fashion editors and other style experts, jot down notes, shake their heads or just observe. Fashion shows of veteran designers like Valentino or Versace however, are bound to get a full house no matter how small or big the collection really is. Cocktails, a lavish buffet, live TV appearances and interviews are the preferred norm to end such a star studded event.